Fashion of Ireland, A Growing E-Commerce Business Leading The Way in Irish Design

Fashion of Ireland is a new online boutique of contemporary Irish design that is growing bigger and better.

Having just launched in October last year, Fashion of Ireland has attracted Irish designers to showcase their products because of its attention to detail and a focus on quality imagery with a subtle environmentally conscious voice.
Fashion of Ireland has added 7 new and exciting Irish designers to their website.
These include:
Bold leather bags from Galway based QBU. Founded by LSAD graduate Nicole Jackson QBU uses Italian Veg-Tan leather and Irish linen lining.
QBU_Blondie Hartoglas_Black
Characteristic earrings made from Irish wood by Clare based Roweena Sheen who focuses on sustainable design using new technologies.
Roweena Sheen_Tetris Drop Earrings_Black
Vibrant statement jewellery from Sandia Dublin. Founded by Venezuelan born Betzy and inspired by the colours of the Caribbean.
Sandia Dublin_Triangles Necklace_Turquoise&Grey
Beautifully illustrated silk and silk/cotton scarves from GMIT Galway graduate Rita White with birds and butterflies being her signature subject.
Rita White_Meditate Tiger Print Silk Scarf
Perfectly tailored tweed shorts from Donegal based Hata. Ronan started Hata in 2014 and works with master weavers in Ardara to produce a contemporary soft tweed.
Hata_Blue Tweed Shorts
Stunning occasion hats from Cork based Hat Trick, the business of Ann Flynn who has had her creations worn all over the world including the Queen’s Garden Party at Buckingham Palace.
Hat Trick_Black & White Rose Headpiece
Colourful knitwear from Heather Finn Knitwear who focuses on the emotional effects colour can have on us using the softest lambswool and cashmere yarns.
Heather Finn Knitwear_Orange & Pink Triangle Scarf
Many of the products are made to order, creating a unique and specialised experience for the customer who is getting something made especially for them. Because of this, the designers sustainably source their materials in small batches creating an ethical business model. Fashion of Ireland is all about promoting conscious shopping, and if that isn’t a good enough excuse to treat yo’self then we don’t know what is!
There is now a total of 14 Irish designers on the website, and founder Phoebe Webb says she’s looking for more;
“I have found and connected with a lot of Irish designers over the past year while setting up Fashion of Ireland. I want to represent as many designers as I can so the customer has a wide range of products to choose from.”
Webb has comes across exceptional Irish designers every day, mostly through following certain hashtags on Instagram like #IrishMade and #IrishDesign, “There are so many talented designers and makers in Ireland I wanted to give them a platform to showcase their work globally and unearth hidden gems”
Visit to view the full range of exceptional products.
If you are an Irish designer or a designer based in Ireland and you are interested in selling your products on the Fashion of Ireland website please contact
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Models Katie O'Sullivan & Chloe Fahy
Hair and Make-Up by Chloe Fahy
Styling by Phoebe Webb